Answering a Need
"At an industry conference, I spoke to some foodservice professionals who were seeking more information on the industry and, in particular, the operator community. Their companies had offered a little training, but not enough that they felt fully versed on the topic and confident in progressing their career and really succeeding at their job. They asked, 'How can I get up to speed on the industry as a whole and better understand our operator customers?'
This is the very question that sparked the creation of Foodservice Immersion, a focused, small-group foray into the real world of the foodservice operator that I started in 2008.
Today, our Foodservice Immersion programs achieve the goal of getting foodservice professionals up-to-speed on the changing landscape of foodservice."
--Laura MacPhail, President Foodservice Immersion
What You'll Learn and Experience at
- Gain insight into your operator customers’ day-to-day operating and marketing challenges
- Explore the trends and flavors of tomorrow's foodservice
- Understand the nuances and intricacies of the foodservice supply chain
- Get up-to-speed on the changing landscape of foodservice
- Find out what trends are affecting operators in real life
- Update your industry viewpoint
- Create relationships with customers, potential customers, and industry colleagues
- Generate ideas to take back to the organization
- Understand how to develop product for, and sell to National Accounts
- Reinvigorate your National Account selling program
- Experience an intensive three-day training program
- See how national brands are moving into the future
- One-on-one Q&A with operators
- Explore working kitchens
- Understand first-hand how operators, brokers, and distributors work with each other.
- Find out what health concerns are making a day-to-day impact
- Discover the new role GPOs are assuming
- Create enthusiasm and excitement about the industry
- Build team cohesion (for those who have several attending from one company)
- Learn about contract management companies and how they work