Answering a Need
"At an industry conference, I spoke to some foodservice professionals who were seeking more information on the industry and, in particular, the operator community. Their companies had offered a little training, but not enough that they felt fully versed on the topic and confident in progressing their career and really succeeding at their job. They asked, 'How can I get up to speed on the industry as a whole and better understand our operator customers?'
This is the very question that sparked the creation of Foodservice Immersion, a focused, small-group foray into the real world of the foodservice operator that I started in 2008.
Today, our Foodservice Immersion programs achieve the goal of getting foodservice professionals up-to-speed on the changing landscape of foodservice."
--Laura MacPhail, President Foodservice Immersion
What You'll Learn and Experience at
Gain insight into your operator customers’ day-to-day operating and marketing challenges
Explore the trends and flavors of tomorrow's foodservice
Understand the nuances and intricacies of the foodservice supply chain
Get up-to-speed on the changing landscape of foodservice
Find out what trends are affecting operators in real life
Update your industry viewpoint
Create relationships with customers, potential customers, and industry colleagues
Generate ideas to take back to the organization
Understand how to develop product for, and sell to National Accounts
Reinvigorate your National Account selling program
Experience an intensive three-day training program
See how national brands are moving into the future
One-on-one Q&A with operators
Explore working kitchens
Understand first-hand how operators, brokers, and distributors work with each other.
Find out what health concerns are making a day-to-day impact
Discover the new role GPOs are assuming
Create enthusiasm and excitement about the industry
Build team cohesion (for those who have several attending from one company)
Learn about contract management companies and how they work